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LIWA is a registered trademark born in the United Arab Emirates and represented by Al Sakhra General Trading which was founded in Dubai in 1996. The word “Liwa” comes from a famous oasis city in Abu Dhabi, the capital of the United Arab Emirates, which is a historical city with magnificent scenery. The ancestors of the royal families of Abu Dhabi and Dubai began here 230 years ago. The Liwa city has one of the largest sand dunes in the world. The annual Liwa Festival plays the most important part of the Abu Dhabi Cultural Festival, motif of Liwa city are camels and dates through all centuries. Today, Liwa city not only attracts tourists from all over the world, but also become the preferred vacation & celebration destination for the local people in the United Arab Emirates.


LIWA being a beautiful historical place over 200 years old where Emirates Royals began with, today LIWA is recognized as lifestyle brand born in Dubai in the year of 2020.

Nutrition, healthy food, well-being and beauty, unique lifestyle are all our concerns and focus as LIWA. Current products lines of LIWA are into three main categories:
a. food collection which included camel milk powder, dates collection, camel milk chocolate, saffron and herbal tea;
b. beauty and skin-care series which included French-milled soaps, handmade soaps, face rescue, facial masks, eye serum and perfume;
c. lifestyle ranges from Arabian ouds, Arabian cups, handmade tea sets to pressure-free robot etc.

Our vision and mission are to enhance creativity, produce high quality products to benefit the maximum number of consumers. Today LIWA aims to grow to be a first-class brand in UAE a leading country continued its legacy. LIWA’s philosophy is to respect heritage, return nature, being integrity and doing quality, together let’s make our life better!

Welcome to be member of LIWA family!